Matthew Drinkwater (Head of, Fashion Innovation Agency in London) talks with Anna Franziska Michel (Founder Yoona), Antje Hundhausen (Vice President 3D Brand Experience, Deutsche Telekom), Archibald Charlet (Startups Programs Manager, LVMH) and Fabian Vogelsteller (Founder, Lukso Blockchain) about how Innovation drives fashion today and tomorrow.
Fashion has always been at the forefront of innovation. Is technology changing the future of fashion? Technology is allowing the fashion industry to become more sustainable rather than an energy exhausting fashion market. Planning, predicting and promoting clothes via artificial intelligence can today improving product availability and accurate deliveries to avoid overstock. And the fashion industry has found a way to use blockchain for their own purposes. Is technology an enabler to produce differently? Will the New Generation be the main driver of this truly digitized world?